The Sales Funnel For Effective Online Marketing
For centuries, the sales funnel has been integral to traditional marketing and business. It seems like the topic of funnels in online-based businesses is becoming more and more common.
Many people want to know more about the marketing concept and the ways it could be utilized in their online business marketing efforts. If you would like to know something more about the sales funnel for efficient Internet marketing I invite you to continue reading.
What is the Sales Funnel?
A marketing funnel doesn't actually refer to the concept of a funnel. The use of the word "funnel" for this concept of marketing is to aid in visualizing and explaining the sales process from beginning to the conclusion. The term funnel can be utilized to define the process of selling due to its wider entry path for "Unqualified Prospects" as well as a smaller opening for converts in the lower part of the funnel.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
We may call these "unqualified prospects" at the top or at the beginning of the funnel. They are people who might need your products and services, but have not been approached by you prior to. After a series of phone calls, sales and promotions you've contacted people who have bought your products or services.
The effectiveness of the lead generation funnel is from the fact that it allows you to track potential prospects' actions throughout the lengthy selling process. Using the sales funnel, by finding out the number of qualified prospects at each point of the process, it's possible to predict the amount of potential customers that will eventually become actual customers.
You can use the sales funnel to identify where and how your sales procedure is working or failing, and whether you're not attracting enough customers. This information allows you to decide the areas you need to focus your attention and work to keep sales at a necessary level and, in turn, achieve your marketing objectives. It is a tool to manage and gauge the sales process of your customers.
The Sales Funnel Top Front - End
The top section of your sales funnel will require the most constant testing and be the most active. There are virtually endless front-end strategies limited only by your imagination and resources.
The main objective of the front-end is going to be to draw potential customers and turn to buyers later on in the selling process.
A potential customer will be "qualified" once they have signed up for your product or service. This is the stage of the sales funnel at which the potential client or "Unqualified prospect" is a qualified lead due to the actions they've taken that show that they are interested enough to buy your product.
To make your front-end efficient, you need to bring specific traffic to your website, blog or squeeze pages. PPC adverts, articles marketing PPC advertising, social media such as Google+, Twitter and Facebook, YouTube, banners as well as blogging forums, content posting on forums and marketing are all great resources.
There are a variety of ways to "qualify","qualify" the "Unqualified Prospect". One of the most efficient methods is to use a squeeze page that allows you to offer something of value that is pertinent to your product or service which people can receive for free or at a significantly reduced cost in exchange in exchange for their name and email. There are many products available such as newsletters, videos, email courses, eBooks, and related reports.
So we realize that the front end of your sales funnel is where people are drawn into your sale funnel. The back-end is the part we should be focusing on.
The Back-End, or Bottom of The Funnel
The back-end, or bottom of the funnel is where the major sales and profits occur. You will usually find the higher-priced products there. They all belong to the same subject, but in a different format like audio, video or live interactions.
The primary difference between the front-end service and the back end is the kind of service or cost of the customer.
Although it's true that a very small percentage of people will be able to enter your front-end, only 1-2% will end up in your back-end. Since a small portion of people invest more, that's fine.
Although front-end products and services may be less expensive than $100 but back-end products and services typically cost at the range of hundreds to thousands. This makes the top of the funnel or back-end, the main source for revenue for your Internet company. It is also the most predictable and stable area in the process of selling.
The sales funnel is as simple or complex as you would like it to be, as long as you have the right resources and creativity.
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